Just the Tip
Operating out of Vancouver, Canada - born and raised, I am a designer that creates unique brands for businesses of all shapes and sizes. I specialize in corporate branding, graphic design, and marketing. In my career I've worked with over 50 companies, and started a few of my own, satisfying my need to make stuff. I am passionate about design and I am currently considering freelance opportunities.
Design has never been a job because it's never felt like work. Design gives me the opportunity to explore. I dive into different industries, styles, cultures and even countries. Travelling has broadened my world views and the beauty of cultures has influenced my work creatively. It is by my experiences that I have been able to develop innovative solutions for each challenge.
Branding is the accumulation of consumer experiences based on brand interactions and touch points. A logo isn't the only thing carrying your brand these days.
By taking you through my Funnelling Design Process, I am able to summarize your needs and wants into three viable options. By showing a range of potential directions, the concepts also differ by graphic complexity and style. After the initial discussion, I am able to combine the best applicable ideas with your preferences, to refine concepts closer to your vision.
The whole process is quite simple. Whether you are interested in being part of the design process, or if you want to lay back a little, Funnelling provides the opportunity to deliberate, drive the project forward, and develop the best options.
Graphic design can be many things from simple to funny. Overall, it must always be purposeful and goal driven even if it's just for respect. To some people that's more important.
Visually tampering with an image or message can often strengthen the viewing experience. I’ve been using graphic programs for almost 20 years, and through my practice, I understand graphic design can be visual, thought provoking, and goal driven. Graphic design is a digital and print medium where balance is the key word.
Graphic design is communication design. What do you want to say and who do you want to say it to? Then ask, how should it be visually delivered?
Marketing is best when tied appropriately with a brand's story.
My approach to marketing is to create something that doesn’t require the audience to think or question. If the design distracts from the message, it’s not successful. Graphic design and marketing are less about decorating, and more about communicating. I can help connect your message to your audience using design; that’s what it really boils down to.
Marketing, as with other forms of promotion comes at cost. The primary goal is to create more return based on those set costs. With infinite possibilites, creators must analyze options, quantify the data, scrutinize with detail, and execute with precision.
Check out these custom illustrations I did for this fun line of vape juices! Five ferocious flavors, each more savage than the other!See More
For Bumble Bloom I created a unique universe for the brand and main character. Elements of this world can be seen throughout all their branding materials and package design.See More
Appnovation allowed me to really flex my skills in a corporate setting. Having worked for them for over five years, I've created a vast array of branded assets.See More